HBO Max: Minx

HBO MAX STIMULATES BODIES AND MINDS FOR THE PREMIERE OF MINX

Set in 1970s Los Angeles, HBO Max’s Minx follows a young feminist, Joyce, who reluctantly joins forces with a pornography publisher, Doug, to create the first erotic magazine for women. HBO Max came to us to craft a premiere event activation, 2-day consumer experience, and influencer gifting extension to introduce Minx as everyone’s next must-see show. At each event, participants were empowered to both Build-A-Vibe with CRAVE, and strike a pose as the centerfold of Minx Magazine at our photo booth. The creator kits, filled with goodies that aligned with Minx Magazine’s mission, carried the momentum to the masses.