HOT TOPIC: SOCIAL COLLISION Collection WITH XOCHITL GOMEZ
Hot Topic’s Social Collision campaigns featuring Xochitl Gomez celebrate bold, unapologetic self-expression through standout, attitude-driven style. The Spring Capsule showcased two daring aesthetics: Western, rooted in vintage Americana with an edge, and Moto, infused with biker-inspired rebellion and retro industrial grit. For Back-to-School 2025, the focus shifts to the wildly personal world of teen identity—where journals become confessionals, stickers speak louder than words, and every school photo becomes a style statement. From edgy silhouettes to nostalgic, vintage-inspired details, each look is designed to command attention and channel the confident, chaotic energy of the season. Stills and video content, shot against curated sets that mirror each collection’s distinct mood, bring the fearless spirit of individuality to life.
