HOT TOPIC: SOCIAL COLLISION WITH XOCHITL GOMEZ
Hot Topic and Xochitl Gomez Turn Fandom into Fashion with a Story-Driven Social Collision Campaign
To support the launch of Hot Topic's Social Collision Spring, Summer, Fall and Winter collections, we produced three content shoots featuring Xochitl Gomez. Shot on curated sets that matched and elevated each collection’s attitude and vibe, our photo and video content embodied the spirit of fearless self-expression true to Hot Topic’s brand across retail and social channels.
